Discovery
We’ll work together to uncover the “why” and “how” statements unique to your business, and use these as the guiding light throughout the collaborative process. The statements we unearth together aren’t ornamental; they allow us to anchor your brand in intention, informing the creative direction and strategy behind your visual identity.
Chapter 1
This will encompass your brand origins, ideal consumer strategy and comprehensively learning about your business model, service and creative process. We need to fully grasp your goals and why you’re here, in order to provide you with the identity and strategy needed to reach your objectives.
Our brand process begins with the discovery stage. Using in-depth questionnaires and conversations surrounding your current brand, we’ll reflect on what makes you, you.
The statements we unearth together aren’t ornamental; they allow us to anchor your brand in intention
Discovery
Chapter 1
Chapter 1
Combining your vision - the inspirations that were unearthed in the discovery phase, and our strategy, we’ll curate brand expressions that dive past the surface-level ‘pretty’, and instead are used for vehicles of communication and inspired storytelling. Your brand strategy is a container for tangible and functional information surrounding your messaging, community inspirations, unique selling points, and creative direction.
We’ll treat your vision with care and significance; every line, letter, brushstroke, curve, or mark, is drawn from your inspirations and rooted in purpose - handcrafted to endure time and trends alike. We understand that entering the world of design can feel like learning to speak a second language, so we use a client-centred process built upon collaboration, artistry and sincerity. Using the previously discussed one-concept approach, we’ll undergo an extensive drafting and revision process, bringing you a brand that encapsulates all the intricacies of your vision.
Combining your vision - the inspirations that were unearthed in the discovery phase, and our strategy, we’ll curate brand expressions that dive past the surface-level ‘pretty’, and instead are used for vehicles of communication and inspired storytelling.
Your brand strategy is a container for tangible and functional information surrounding your messaging, community inspirations, unique selling points, and creative direction.
We’ll treat your vision with care and significance; every line, letter, brushstroke, curve, or mark, is drawn from your inspirations and rooted in purpose - handcrafted to endure time and trends alike.
We understand that entering the world of design can feel like learning to speak a second language, so we use a client-centred process built upon collaboration, artistry and sincerity. Using the previously discussed one-concept approach, we’ll undergo an extensive drafting and revision process, bringing you a brand that encapsulates all the intricacies of your vision.
Curate brand expressions that dive past the surface-level ‘pretty’
Design
Design
Chapter 2
Chapter 2
Connection
Welcome visitors with an intimate brand experience - one that communicates the story you sell and invites your community to be a part of it. We create spaces that motivate connections and inspire engagement by weaving your story into art, putting your creative process in the limelight, and sharing your promise as a brand. Your website will be built with aesthetic layouts, branded assets and visual messaging - all encapsulated within a sleek, user-friendly design.
Together, we’ll curate a mutual space of inspiration and innovation, allowing you to effortlessly forge life-long connections with your consumers through an intimate brand experience.
Welcome visitors with an intimate brand experience - one that communicates the story you sell and invites your community to be a part of it. We create spaces that motivate connections and inspire engagement by weaving your story into art, putting your creative process in the limelight, and sharing your promise as a brand.
Your website will be built with aesthetic layouts, branded assets and visual messaging - all encapsulated within a sleek, user-friendly design.
Together, we’ll curate a mutual space of inspiration and innovation, allowing you to effortlessly forge life-long connections with your consumers through an intimate brand experience.
A mutual space of inspiration and innovation
CONNECTION
Chapter 3
Chapter 3
The one concept approach is designed to spotlight a single, stand-out idea - instead of three or four “maybes”. We choose our strongest design concept from an expansive brainstorm of ideas, and showcase it with mockups and physical branding samples, in a way that is thorough and refined. Doing so prevents a mix-and-match situation, wherein you piece together loosely connected design fragments from a multitude of options. With our approach, your strategy remains uncompromised and focused, with a single-minded path towards a successful design.
A style guide is consistently used throughout the cadence of your brand process. It details the visual elements and messaging distinct to your brand, serving as a reference point for the appropriate applications of these elements, after our collaboration has come to an end. This should be viewed as an unwaverable road-map for your branding and graphics. It allows you to shape your brand through a consistent lens, heightening the strategic benefits you’ll reap through your re-imagined brand identity.
Your brand origin story encapsulates everything that makes you, you. Your very own personal prologue; the humble beginnings that led you to where you stand today. Unearthing your origin story is an important cog in the design process, allowing us to gain an insightful glimpse into your background, and unveil the major influences that shaped you from your brand’s conception. Using these findings as an anchor, we can uncover the “why” behind your business, and weave these stories into thoughtful art that captures the spirit of your brand.
Your brand identity refers to all consumer-facing expressions that encompass your verbal messaging and visual elements - language, photography and design. As a design studio we focus on the latter, crafting aesthetically striking logos, a colour palette, marks, and fixed typefaces to establish recognition and gain credibility.
